Muster adds G2 badges and launches advocacy report builder

By AI, Created 9:26 PM UTC, May 28, 2026, /AGP/ – Muster said June 2, 2026, that G2 again recognized the advocacy software platform with 16 badges in the Public Affairs and Advocacy category, including Ease of Use and Best Support. The company also launched a new Advocacy Report Builder for nonprofits and associations that need faster, customized campaign reporting.

Why it matters: - Muster’s latest G2 recognition can help reinforce trust with nonprofits and associations that want advocacy software with strong usability and support. - The new Advocacy Report Builder is aimed at reducing the time advocacy teams spend assembling campaign reports for boards, leadership and other stakeholders. - Faster reporting can free staff to spend more time on strategy, constituent engagement and legislative outreach.

What happened: - Muster announced June 2, 2026, that G2 again named the company a leader in the Public Affairs and Advocacy category. - The G2 recognition includes badges for Ease of Use and Best Support, plus 14 additional badges for a total of 16. - Muster also launched the Advocacy Report Builder. - The company is based in Richmond, Virginia.

The details: - G2 awards badges based on verified customer reviews. - The Ease of Use and Best Support badges reflect feedback from advocacy professionals who use Muster to engage legislators and policymakers. - The Advocacy Report Builder lets users generate fully customized reports in less time than previous manual workflows required. - The tool includes customized advocate message reporting to surface stories from engaged advocates. - The tool includes campaign performance analytics that aggregate constituent actions, legislator outreach and engagement data. - The tool is available now to all Muster customers. - More information is available at the company’s announcement.

Between the lines: - G2 badges can serve as a shorthand signal for product maturity in a crowded software category. - Muster is pairing external validation with a product launch that directly addresses a common pain point in advocacy work: turning activity data into usable reporting. - Alex Schettine, Muster’s founder and CEO, said the recognition reflects customer feedback that the platform is easy to use and that the team shows up for customers.

What’s next: - Muster will likely use the new report builder and G2 recognition to deepen adoption among nonprofits and associations. - The company may continue emphasizing reporting, usability and support as it competes for advocacy software buyers. - Muster customers can begin using the Advocacy Report Builder immediately.

The bottom line: - Muster is leaning on third-party validation and a new reporting tool to strengthen its position in advocacy software.